Avoiding spending several hours researching which funds to invest in from the 1800+ funds in the market Signing up for different fund houses (Takes several days including paper work and to and fro communication) Getting KYC compliant if you are a first time investor in equity markets (Normally takes several days after doing necessary paper work) Making RIGHT investments Tracking your portfolio manually across different funds you have invested in Review of mutual funds every year to ensure you have the best funds Rebalancing to get market-beating returns